Six Common Tech SEO Mistakes You Should Avoid

Mistake 1: Neglecting Technical SEO Infrastructure

Your website's technical infrastructure is the foundation of your SEO success. Ensure your site is crawlable, indexable, and mobile-friendly. Implement structured data markup to provide search engines with rich snippets of your content.

Mistake 2: Ignoring Page Speed

Page speed is a crucial ranking factor. Optimize images, minify code, enable browser caching, and implement a content delivery network (CDN) to improve loading times. Google's PageSpeed Insights tool provides valuable suggestions.

Mistake 3: Overlooking Internal Linking

Internal linking helps search engines understand your site's architecture and content hierarchy. Use descriptive anchor text and link to relevant pages to improve user experience and search engine rankings.

Mistake 4: Missing Alt Tags

Alt tags provide descriptive text for images, helping search engines understand their content. Optimize alt tags by including relevant keywords and concisely describing the image.

Mistake 5: URL Structure Oversights

URL structure impacts SEO friendliness. Keep URLs short, descriptive, and include relevant keywords. Avoid using dynamic URLs or excessive parameters that can confuse search engines.

Mistake 6: Ignoring Mobile Optimization

With mobile traffic dominating, mobile optimization is essential. Ensure your website is responsive, loads quickly on all devices, and provides a seamless user experience. Use Google's Mobile-Friendly Test to assess your site's performance.

Bruno Pelat